What changed, and what it means.
Google, AI assistants and WhatsApp change their rules often. We keep a running log in plain English, with a source for every entry.
- 2026-10WhatsApp
Meta raises WhatsApp Business message prices in Pakistan
From October 2026, service and marketing messages sent by Pakistani businesses cost more per message, and free in-window service messages are capped.
What it means for you: WhatsApp bots and broadcast campaigns need a cost per conversation in the plan. Keep messages useful and replies inside the free window where you can.
SOURCE · PROPAKISTANI ↗ - 2026-08-28Google
Google updates its spam policies page
The policies name buying or selling links, keyword-stuffed guest posts, site reputation abuse, mass AI-generated pages and attempts to manipulate AI answers.
What it means for you: Cheap link packages and mass AI content carry more risk than ever. Earned links and pages written for real searches are the safe route.
SOURCE · GOOGLE SEARCH CENTRAL ↗ - 2026-03Google
March 2026 core update completes
Google confirmed its March core update finished rolling out, following a spam update on 24 March.
What it means for you: If rankings moved in March, check content quality and links before changing anything technical.
SOURCE · SEARCH ENGINE JOURNAL ↗ - ResearchAI search
AI summaries roughly halve clicks to websites
Pew found people clicked a result on 8% of searches with an AI summary, against 15% without one.
What it means for you: Ranking is no longer enough. Being the business the AI summary names matters as much as the blue link.
SOURCE · PEW VIA SEARCH ENGINE WORLD ↗ - ResearchLocal
ChatGPT becomes a top source for local recommendations
BrightLocal’s consumer survey puts ChatGPT third as a place people look for local business recommendations, while Google’s share as a review source fell.
What it means for you: Your Google profile still matters most, but consistent details and reviews across the web now feed AI answers too.
SOURCE · BRIGHTLOCAL ↗